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Kanchi Vasavada

Always sitting at the intersection of art and science, Kanchi found her love for technology and words at the tender age of 10. From what was a curiosity about which brand makes the best consumer electronics, she has now developed a keen appreciation for how brands sell their consumer electronics. With a Masters degree in English Literature, her instrument of creation is words and she believes in the magic they have. Her advent into writing started with tech stories, news, opinion pieces and is now about B2B tech. Equipped with a content marketing certificate, she brings her questioning of products and the “how does this work?” outlook to writing. In the office, she is found with her earphones and sweater throughout the year, telling everyone in earshot about the incredible new gadget that came out the previous day. Her life’s aim is to make technology approachable and to leave the world slightly fairer than she found it.