- Page speed on desktop: We achieved 75+
- Page speed on mobile: We achieved 60+
- Layout management for responsive version
Words that make an impact
The Challenges
Graphic and text alignment
We needed to put the graphic of the bottle along with its text without quality compromise in the why era15 page. We also had to maintain this for the responsive version.
Fold management
For the era15 law page, the client wanted to have the iceberg in a certain fold so that it maximizes the effect of their message.
Slider management
For their onboarding page, they wanted to have the character graphics load a second after the text one the slide appears. The slides also had to rotate one after the other.
The Solutions
Quality and alignment
We managed to maintain a high resolution on the why era15 page and fit all the text in, in a way that the font is legible and good looking.
Fold division
We cropped the high resolution image for the era15 law page and set each text in such a position that the same look is maintained in the responsive page as well. The message clarity is handled across devices and and delivered effectively.
Loading effect
For the onboarding page we gave a lazy loading effect so each element loads on scroll. The slides also appear as required and stay for an average reading time before the next one appears. We managed the character graphic loading time with time management via CSS code.
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