- Services Included: Pay Per Click, Organic SEO, Continuous Site Maintenance Support
- Migration from Miva to Magento 1 and later from Magento 1 community edition to Magento 2 Enterprise Cloud
- SearchSpring Integration along with 60+ other Magento Extensions
- Off-Page Search Engine Optimization
- Search & Shopping Ads and Criteo
Words that make an impact
Alexander
BigFoot B.V
It was a pleasant journey, I am very happy with the results: Alexander
I have known Biztech for about 10 years now. This year I had an idea, and my first thought was to ask Biztech to help me turn my idea into an app. The 3-month journey went by quickly as Team Biztech continually interacted with me to ensure the end product resonated with my vision. It is truly amazing to discover that we were on the same page and Biztech was efficiently able to build a unique app based on my requirements.
Richie Bello
CEO - Dealer Source Group & Universal Solutions MMP, LTD an Automotive Sales Trainer and consultant.
Great team, effective, unbelievable productivity, impressive work: Richie Bello
We were facing challenges to market our website and getting desired traffic and results from the website. And we approached Biztech for our PHP and upcoming JS restructuring. We needed code restructuring and wanted to make the site SEO-friendly. Biztech helped us with the restructuring, made it user-friendly & responsive, and prepared it for search engine optimization. Their experts made it easier for us to understand where our website was lacking and optimized it for better marketing.
Fernando Delgado
CIO - El Camino Real Charter High School
We can always count on Team Biztech
Biztech has helped us in many ways in the last 5-6 years. We have embarked on several ventures with different applications ranging from ERP to iOS apps to stand-alone applications for inventory management. Specifically, regarding Odoo development, they have helped us overcome many challenges. Biztech is very fast and responsive. They are really easy to talk to. We can always count on team Biztech in case of any issues. I have worked with them for many years and would highly recommend Biztech.
Alex Wrenn
Director - Essential Aids
They’ve got an experienced team and impressive communication skills: Alex Wrenn
I wanted to avail myself of customized solutions for our store improvement. With the help of custom store solutions, we wanted to increase the number of satisfied customers and grow with current market trends. Biztech helped us with our website development, design, and eCommerce needs. They've got an experienced team, and I am impressed with their communication skills. I found Biztech very efficient and am pleased with how they handled things for us.
The Requirements
ROI of Paid Spend
This channel contributes significantly to the client’s business, however, the ratio of ROI was 2.3X.
Simple Products to Configurable
With M1, SFCable had all of the products listed as simple products. That was causing a major challenge with Organic search results. Therefore, while migrating from M1 to M2, more than 60% of the catalog was packaged in configurable products. A major development challenge to ensure this change with Magento’s existing structure.
Bulk Orders
Apart from the variation in which the product can be ordered, it can also be ordered in large quantities. This also increased the number of visible products on the page.
URL Changes Lead to Organic Drop
It was predicted that the changes in the URL and the content on the pages will cause a major shift in the SERPs.
URL Changes Leading to Paid Structure Changes
Google Shopping is quite straight-forward. However, Google Search Ads require decent quality scores to ensure you get the position in the Paid search rankings, too.
The Solutions
Magento 2 Migration
The Magento cloud also presented some of its own challenges. However, the website was successfully released in the given timeline ensuring the desired functionality of configurable products. Additionally, we also integrated the bulk buy widget to add a cherry on top.
PPC Bonanza
Biztech restructured the entire list of Campaigns and recreated the Ad Groups focusing on the new site and the URL structure. The first goal was to ensure the stability of the spend vs revenue. For Bing Ads, we achieved 5X ROI and Google Ads is at 3.5X.
SEO Delight
Biztech successfully brought the lost ranking back in less than 45 days of the launch. And because for the duration the organic traffic took a dip, we covered the revenue with an increased budget of Ad spending while keeping the ROI at the same ratio.
Your Growth Transformation Partner
We help businesses like you expand their growth with the power of technology. Our world-class team of agile enabled innovators help you extend your tech capacity with advanced technologies and processes. To see it in action, let’s connect today and initiate the discussion.