Pay Per Click Management Services

The cost of running a PPC ad campaign varies depending on various factors like industry types, business types, and size. The type of strategy you are using to market your products and your company’s size also influences the pricing factor of PPC ad campaigns.

Your PPC costs can be calculated based on your audience and ad quality. The amount of money you want to spend for a user to click on your ad is called your bid. You enter your bid into an ad auction and the highest bidder gets it. Therefore, the more competitive you want to target, the higher the costs will be. Moreover, Google also monitors the quality of your ads so, if your ad quality is high, you can maintain lower costs as Google will rank your ad ahead of competitors. Understand all these factors, and then you can define your PPC budget.

PPC is a flexible online advertising method that lets you create a budget and adjust it at any time. Most importantly, you can target your ideal audience directly, which is impossible with traditional advertising or digital marketing campaigns. The insights you get from the data tracks from PPC campaigns is invaluable because it gives you a better idea of your users’ behavior. Your paid advertising campaigns appear ahead of all organic results in search results, helps you to outrank your competitors, and support your SEO efforts instantly. Leverage our PPC advertising services and reach the right audience.

PPC management services are advertising services where you can go for paid social media advertising, Google ads on different platforms to drive traffic to your website. With the help of PPC services, you can increase reach and target more customers. You can carry out different campaigns like Google ads management services, paid social media advertising, LinkedIn marketing services, etc.

The type of PPC service you want to select for your business depends completely on your business type, the strategy you are choosing, budget, who is your target audience, etc. So, first, carry out the market research, understand your competitors and users, and then define your company’s business strategy. For example, if you have a website and want to make it rank, you can use Google ads management services from Google ads management company.

Pay-per-click companies provide different types of PPC ads like search ads, shopping ads, remarketing ads, display ads, Google ads management services, etc. Select the one you want, depending on your business needs and strategy. This will help you to increase your business’ reach and increase your client base.

There are many PPC service providers. So research the market and see the company portfolio, experience, and testimonials before finalizing the project with them. These things will help you to understand your various PPC management companies and their services. You can also reach us as we are one of the leading pay per click company helping businesses to stay ahead of the competition in this competitive online marketplace.

There are plenty of PPC service providers, you can choose a PPC management company, PPC agencies, digital marketing companies, or IT companies that provide digital marketing services. Depending on your business requirements, decide whether you want to hire a PPC agency or IT company.

PPC and SEO are both good in their own way. Deciding which one is better depends on your business models, marketing strategy, and products or services you provide. Both SEO and PPC have their pros and cons but are tried and tested to attract traffic to your website and increase your reach.

PPC management company Biztech has helped many clients to run their marketing campaigns after understanding their requirements. Our 14+ years of experience and trained professionals have helped many businesses to grow their sales exponentially. Our expertise and skilled professionals will help you stay ahead of the competition and help you to grow your business.

We use the latest tools and technologies like Google Adwords Management, Google Keyword Planner, Bing Ads, Facebook Ads, Instagram Ads etc. to carry out market research and understand competitors.

If you are using PPC management services, you will see your products and services ranking high quickly. However, talking about the impact on sales and revenue, it takes a bit of time as you need to carry out detailed market research of keywords, build a quality score and make certain changes in copy and landing pages. Overall, it can approximately take upto 2 to 3 months to see the results of PPC campaigns.

PPC ads can appear in multiple formats like search display, social media advertising, remarketing, Google Shopping, and mobile ads. They can also follow you on social media platforms, websites your users are browsing, the applications they use, and more. We will help choose the best way to implement these PPC campaigns and show ads to more relevant audiences.

Cost per click can increase as the competition increases in the ad space. With Adwords, the number of advertisers can be found in the auction insights reports. CPC will rise if too many advertisers are trying the specific keywords, especially during festive seasons like Christmas, Black Friday, Easter etc. Changes in the quality scores, ad copy, or an anomaly in a few keywords can also cause changes in the CPC.

PPC marketing is for any and every business that wants to rank its products and services on various platforms and increase its reach.

It is advisable to bid on your brand name as it helps you to capture high quality leads that are close to converting. Branded terms are cheaper than non-brand keywords; it even helps grab attention on your SERPs and protects you from competitors trying to cache in your brand.

Success in PPC depends on the organization and its objectives. These can be an increase in traffic, higher engagement, increased leads, sales, or conversions. Some KPIs used to measure success in a PPC campaign include Clicks, Cost per Click, Click-through rates, Quality score, Cost per acquisition, ad position, and conversion rate are all indicators of success of your campaign.

This is the most common question to run any search campaign. Keywords have a lot of impact on quality search while others prefer to frame keywords in semi-large ad groups. Mostly, account managers prefer to have less than 20 keywords per ad group. Mostly, it is up to you and the structure of your account, and how you plan to target your audience.

When you create an ad, you will not select keywords, but you will also decide how exactly you want to match the users’ search query.

Despite difference among the search engines, following are the three common ways to target your audience:

When you create an ad, you need to select a set of keywords that will trigger your ad to appear based on popular searches. Keyword selection can make or break your ad, so you must choose them accordingly. Fortunately, you can use tools like Google Keyword Planner, Keyword tool, etc. to make your search precise.

Firstly, you need to opt for a text ad but can also create a PPC ad that is banner, video, or product listing. When getting started use the design guideline mentioned below:

There are length restrictions in each of them, so make sure to follow them and use them accordingly.

Ofcourse, we follow the standard rules of the IT industry and so getting the paperwork done is important before moving the project forward. This helps both the parties to be on the same page and work better together. Hence, you need to sign the contract with us which benefits both of us and can work cooperatively.

Yes, at Biztech, security and confidentiality are the top priorities. We provide clients with NDAs and SLAs, and other standard agreements which are strongly followed by our organizations. All our projects strongly abide by the rules and regulations.

This completely depends on the size of the project you have. Depending on the project’s requirements we will provide a dedicated marketing team who will help you with defining the different marketing strategies and help you to grow your business.

To run a successful PPC campaign, you will need a better understanding of quality score as this single metric is highly important for any PPC campaign. Quality score is used by Google AdWords, and Bing Ads for measuring the quality and relevancy of PPC ads. Search engines assess the quality of ads based on the ad itself, keywords, landing pages, to see how relevant an ad is to the users’ query.

Shopping campaigns are an integral part of an ecommerce business and digital marketing strategy. Not only can you use them in Google and Bing platforms, but there are countless opportunities through social media platforms too. So, make sure to use product listing ads for your business.

The best way to know is to understand the correlation between quality score and CPA in your account. You can do this by simply pulling a keyword report including the quality score, doing a pivot table with QS at the right and then a column for calculated CPA and trend line. That will show you if generally you see better CPA on keywords with better QS. Now both Google and Bing provide details on your QS’s attributes, it can assume your attention to those details is more important.

Grouping ad campaigns help to make the personal preference while balancing your management needs and capabilities. You can segment the match type of campaign, as it allows for greater spend to query control. Other PPC companies prefer to keep all the same content for the single campaign with ad groups split. Both of these approaches take advantage of embedded negatives for additional control.

For search campaigns, it is typically 1000 to 2000 impressions or 200 clicks within the ad group. This will help you know when to wrap, and sometimes you don’t have a clear winner.

You can be involved in the PPC management process; we even have other clients who can work with us and give their inputs. Pay per click company, Biztech, has helped many companies to stand ahead of the competition and grow their business.

We provide different types of services like Amazon PPC services, Google Adwords management, Youtube PPC services, ecommerce PPC management, LinkedIn Ads, etc.

The CPC for Amazon is based on a second-price auction. As an advertiser, you submit a default bid for your ad, and the highest bidder wins the highest ad position with rank #1. However, with Amazon PPC management, the highest bidder does not pay the bidding amount. They pay only $0.01 more than the second-highest bid.